Stanbic IBTC Bank, a member of the Standard Bank
Group has launched an integrated Marketing Campaign (IMC) on its Unstructured
Supplementary Service Data (USSD) application, with the dedicated code, *909#.
The *909# USSD string affords customers the
opportunity to access wallet and banking services such as inter and intra bank transfers,
airtime purchase, check balance, account opening and loans, in addition to
purchase of mutual funds & pensions. This reinforces Stanbic IBTC Bank’s
status as Nigeria’s foremost full-service financial services group.
The *909# USSD campaign
launches on Monday, September 9, 2019. However, customers will be rewarded
throughout the rest of the month of September, when they transact with *909#.
Wole Adeniyi, Deputy Chief Executive at Stanbic
IBTC Bank, said: “It is important for the bank to embark on an integrated
marketing and communication campaign highlighting *909# as a financial freedom
vehicle for all Nigerians to access seamless financial services. This campaign will
be targeted at the public – it is open to every Nigerian that can legally own a
bank account. It has been strategically set to break on the September 9 (9-09)
to reinforce top of mind awareness with the general public.
Some of the benefits that customers will enjoy on
September 9, the launch day, include getting additional 90.9% value on airtime
purchased via the *909# platform …read more