Communications articles

4 Most Effective Marketing Tips to Promote Your Brand

A brand is not made in a day; its name and fame come with years of expertise in the industry. Many of the companies put in diligent efforts to shoot them to popularity, while for many others it is a cakewalk. Every company is born to generate as many customers as possible in the shortest

5 Low-Budget Marketing Ideas For Small Businesses

Success and big money is the bright end of the path paved by large sums of investment. Believing in that prospective boom with huge funds put into marketing often turns out into a form of misspending. Such unexpected results could come your way even if smaller amounts are invested initially. But when you have mammoth

Sharon Grey, The Psychologist Bringing Colour To Communications

Grey is a shade of infinite possibilities and when Sharon chose the colour as her new last name, she described its significance, ‘the colour describes who I am. I am neither black nor white, I am Grey.’ Sharon is anything but dull though, brimming with ideas and energy, the Psychology graduate brings a burst of

Sharon Grey, The Psychologist Bringing Colour To Communications

Grey is a shade of infinite possibilities and when Sharon chose the colour as her new last name, she described its significance, ‘the colour describes who I am. I am neither black nor white, I am Grey.’ Sharon is anything but dull though, brimming with ideas and energy, the Psychology graduate brings a burst of

IBMN pencils down 25 Companies, 55 individuals for awards, Fellowships

Twenty five organisations have been penciled down to win the Institute of Brand Management of Nigeria (IBMN) Made in Nigeria brands awards and 55 brands and marketing practitioners and professionals also scheduled for fellowship investiture on 17th August 2018 in Lagos. Some of the categories include food brand of the year, table water of the

IBMN pencils down 25 Companies, 55 individuals for awards, Fellowships

Twenty five organisations have been penciled down to win the Institute of Brand Management of Nigeria (IBMN) Made in Nigeria brands awards and 55 brands and marketing practitioners and professionals also scheduled for fellowship investiture on 17th August 2018 in Lagos. Some of the categories include food brand of the year, table water of the

10 things TSTV should have done differently before launch

The conversation that preceded the launch of new pay-tv company, TSTV on October 1, 2017 was one of the heaviest in the Nigerian market . From a consumer point of view, what generated the conversation was not so much of how well the company orchestrated it as it was about the hopes and expectations of

NBC Celebrates with Comrades at NUFBTE Project Commissioning

Nigerian Bottling Company Limited (NBC) celebrated with members of the National Union of Food Beverage and Tobacco Employees (NUFBTE) at the commissioning of the 2nd phase of the Food Union Hotels and Suites, on August 12, 2016 in Ojodu-Berger, Lagos State. The project which is a brainchild of the NUFBTE was officially commissioned by Honorable

We want to give banks, businesses and customers financial happiness

Tosin Eniolorunda, the CEO of TeamApt, a fintech startup, assessed the current regulatory environment and disclosed how the company aims to provide financial happiness for banks, businesses and the people. Excerpt Assessing current regulatory environment The banking and finance industry is the backbone of the nation’s commerce and regulation is very important. Regulation should foster

Top