Why 2 Face Idibia’s ‘Amaka’ Is A National Hit

Last week, ‘Amaka’ topped the radio charts in Nigeria as the number 1 played song for a week.

Everyone would say this is because 2 Baba sang it, but do you also know that 2 baba has had several songs that have flopped and made zero wave?

If his personality alone was that magnetic, all his songs should bang, right?

Well, content doesn’t exactly work that way.

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There is a formula to it, of course there are particular factors that are more important than the others, but the ingredients must be complete.

It’s like making fried rice without curry or jollof rice without tomatoes, even if you serve it with the most the delicious chicken or assortments, it just won’t look and taste right.

Everyone knows 2 Baba makes music that connects to the average person (or Nigerians). His first album, ‘Grass 2 Grace’, which was a hit, is a testament to this.

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There are some important factors that makes your content bang, and when I mean content, I’m talking about anything from the basic banter you have with friends to the ultimate Super Bowl ads that gulps millions. Everything in between (for those who don’t know) is movies, songs, music videos, creatives, memes, gifs, dance. Basically …read more

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Source:: Idafrica