What You Should Know About the Biggest Advertising Event of 2017, LAIF Awards

The 12th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards is drawing near and all stakeholders and speculators in the industry are gearing up to see which agencies will take home the biggest prizes.

This year’s edition themed Fresh Thinking is slated to hold on December 10, 2017 at Landmark Event Centre. The highly anticipated annual creative event will be showcasing the best of TV, print, digital, out-of-home and radio advertising in the year and will also be awarding the best of the lot.

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Another interesting segment of the yearly awards is one called “Ads that Never Ran” – a showcase of adverts that were never published for various reasons.

Top agencies including Insight Publicis, X3M Ideas, Noah’s Ark Communications, DDB Lagos, SO&U, Leo Burnett, Fuel Communications, Up In The Sky, 7even Interactive, as well as marketing communications professionals and corporate communications executives will be present on this special night.

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Last year, DDB Lagos went home as number one with 22 medals followed by Noah’s Ark Communications who took home 18 medals while Insight Publicis came third with 20 medals.

The clock has begun ticking and it is only a matter of days before we see innovation and smart thinking receive the …read more

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Source:: Idafrica