What A Molue Vendor Can Teach You About Communication Strategy


The Nigerian 1% may not relate to, or even begin to understand the activities that goes on in a Molue bus, but what everyone can relate to is the techniques of persuasion, especially in communications.

This is gonna get a little academic, but don’t worry, I won’t bore youuu

Oxford Dictionary defined strategy as ‘A plan of action designed to achieve a long-term or overall aim’.

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A lot of communication professionals don’t know the clear and practical distinction between strategies and tactics, so then a month into their campaign they run out of content because they used a tactic as the bedrock of their campaign instead of a proper juicy and longstanding strategy. But that is not the focus of this article, if you want to know more, see what ADWEEK has to say about the matter.

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Okay enough of the classroom brouhaha.

Anyone that has entered public transport in Nigeria before knows how these vendors position themselves. Some of them even have partnerships with conductors and drivers.

Now, I’ve entered public transport all my life, and what I really found interesting about these guys was their ability to hold your attention for a long period of time, especially when you are on …read more

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Source:: Idafrica