Visual Search Taking Over The Digital World This Year

“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. This statement is in line with the fact that 62% of Millennials desire the means to visually search over any other new technology.

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Let’s get a bit academic here, shall we?

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Visual Search Stats

  • Images are returned for 19% of search queries on Google.
  • There are over 600 million visual searches on Pinterest each month. Image-based Pinterest Ads have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020
  • By 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
  • The image recognition market is expected to grow to $25.65 billion by 2019

Visual search will become very useful as brands can incorporate visual search options as a method for customers to browse products easily on their site. While still in its early days, visual search technology promises much for the future some of which are:

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More brands will combine visual search with text search to increase their visibility and …read more

Source:: Idafrica

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