Verve Launches ‘Live the Good Life Campaign’

Verve, the largest
domestic card scheme in Africa, recently launched a new campaign themed “Live
the good life
”. The campaign reiterates the essence of the brand,
affirming its versatility and the brand’s ability to enable cardholders to live
the good life they so desire.

The campaign, anchored on the brand’s Television Commercials
(TVCs) uses humour, wittiness, and fun. The communication is upbeat, expresses
the energy of the African people and plays on humour and emotive cues to
drive home the message that everyone could live the good life; the campaign
also dials up the role of Verve as an enabler
of the Good Life and “the rewarding way to make payment”.

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To deliver this
message effectively, the TVCs features Nollywood celebrities, Beverly Naya,
Odunlade Adekola and Sanni Musa Danja.

Speaking on the
idea behind the TVCs and the campaign, Adewole Adedeji, Group Head, Verve
Marketing, stated that the campaign is in furtherance of Verve’s commitment to
enable seamless payment experience for its cardholders. “We are the rewarding
way to make payments and it is very important to us at Verve to ensure that
however you desire to live the good life, we are there with you and for you to
make it happen in an easy and memorable way.

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“Verve is not
only a payment card, it is also a …read more

Source:: MediaCraft