Unexpected Ways Instagram Has Changed Our Lives

social brands

On Saturday, 6th of October 2018, photo and video sharing social networking service, Instagram marked its 8 years of existence. Since its inceptions, Instagram has grown from strength to strength amassing over 5 million users in Nigeria. You will agree with me that Instagram has disrupted the world order( pun intended) creating businesses, careers and connecting people with accuracy and precision. Instagram has influenced our behaviour much that users spend 53 minutes per day, on average in the photo-sharing app. In this post, we’ll examine ways Instagram has changed our lives.

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  1. It’s created social brands:

Instagram has helped companies bypass traditional advertising which is more expensive and less precise. Most companies invest heavily in the platform because of its reach and also penetration. In Nigeria, Instagram has been used to launch businesses, build clients and also sell your products directly to those who need them. With Instagram, everyone in Nigeria is a potential entrepreneur, which is a good thing, housewives can now sell their handmade hats, undergraduates can make extra cash by advertising their paintings and so on.

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2. Created a new breed of Influencers:

<img data-attachment-id="14341" data-permalink="https://idafrica.ng/unexpected-ways-instagram-has-changed-our-lives/screen-shot-2018-10-09-at-11-47-17-am/" data-orig-file="https://idafrica.ng/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-11.47.17-AM.png" data-orig-size="637,208" data-comments-opened="1" data-image-meta='{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}' data-image-title="Social influencers" data-image-description="" data-medium-file="https://idafrica.ng/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-11.47.17-AM-300×98.png" data-large-file="https://idafrica.ng/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-11.47.17-AM.png" src="https://idafrica.ng/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-11.47.17-AM.png" alt="Influencers" width="851" …read more

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Source:: Idafrica