The Steady Decline of Olamide

The Nigerian music scene is currently going through a paradigm shift, with most upcoming and established artists favouring upbeats sounds against well thought out lyrics and melodies. These type of beats offers the artist a window to promote his song(s) to the young energetic audience, who consume more of gbam gbam songs. A change in the mentality and music preference of a particular section of your fanbase should not drive a radical change in the type of songs you release.

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Olamide Adedeji, is one of the biggest names in the Nigerian music scene with a very impressive CV, but, over the past few months, the Bobo singer seem to have lost his juice. Initially, Olamide was lauded for his ability rap in Yoruba language, giving people what the late Dagrin offered, he did not just stop there, he was able to transcend his music to not just non-yoruba speaking people in Nigeria, but also to the rest of Africa, making him one of the most commercial and bankable artist in Nigeria at that time, winning so many awards in the process.

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A close look at his recent activities shows that Olamide maybe at the lowest point of …read more

Source:: Idafrica