The Line Between ‘Inspiration’ and ‘Copying’

Beauty… and creativity lie in the eyes of the beholder. Brands are always at the forefront of creativity and exciting marketing. Most times, the aim of this is to create awareness for their product and elicit some sort of emotion from the audience.

It can be easy or difficult to be original in today’s world of a dime a dozen creative ideas and PR stunts. The ease or difficulty of coming up with a creative idea is usually up to the brand’s agency or marketing team. Till date, there are exciting ads you have seen that you still remember, years after you saw them last. They are ingrained in your subconscious because of how striking and creative they are.

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What then happens when two very popular brands create ‘almost’ the exact same type of ad, where you’ve seen one and it’s almost like you’ve seen the other.

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Very recently, a popular Nigerian beer brand dropped a video ad which everyone applauded. A few minutes later, someone replied to the video with an exact same video done last year by a clothing brand. I was beyond shocked!

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This isn’t limited to ads. From music …read more

Source:: Idafrica