The decline of Brand Ambassadorship and the rise of Influencer Marketing

Fact #1: Brand Ambassadorship, once a surefire strategy for brands seeking to capture the hearts (and pockets) of customers is in decline. Three years ago, I was part of a team tasked with providing PR support to unveil brand ambassadors for a major client. About 20 of Nigeria’s A-list celebrities had already been signed on […]

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