Terragon advises brands to embed datastrategy in their marketing for 2018

Africa’s marketing technology player, Terragon, has released its 2018 Digital Trends Report for Nigeria. The report highlights the importance of personalization, artificial intelligence, online video, digital solutions and digital partnerships as key drivers for growth of businesses targeting the Nigerian consumer. The report emphasizes the need for a mobile-focused, data-driven approach both online and offline, […]

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