Tag Archives: Social media

CASE STUDY: PEPSI Football Academy (PFA) UK Scholarship Selection Digital PR Campaign by ID Africa

CASE STUDY: PEPSI Football Academy (PFA) UK Scholarship Selection Digital PR Campaign by ID Africa

Brief Develop a communications plan using digital strategies to create awareness for the Pepsi Football Academy, the Scholarship and the unveiling ceremony.   Strategy Viral Engagement Technique Commission fun and trendy social influencers to encourage football lovers to show off their football skills holding a bottle of Pepsi Emotional Storytelling Technique Use powerful emotional stories of

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