Tag Archives: PR

Nigeria PR Industry: 13 Quick Insights From The Nigeria PR Report 2016

Compared to the United States, Nigeria’s PR industry is still evolving. It has a long way to go before it can achieve as much clout and significance as its sister industry in the developed world but early signs are showing that the industry is on the right track. According to the Nigeria PR Report 2016,

Here’s What Every PR Pro Must Know About Snapchat And Instagram Stories

  by Enitan Kehinde Celebrities like DJ Khaled, Kim Kardashian, Toke Makinwa, Kylie Jenner and Bobrisky keyed into snapchat and Instagram stories on time and have become major sensations. Thanks to his inspiring mini-Ted Talks, DJ Khaled, has enjoyed movie deals, TV shows and endorsements. Toke Makinwa has helped her favourite juice bar increase sales, just by sharing with

Newsroom, Thenetng, Zikoko and TechCabal are having a ‘digital breakfast’ in Lagos

Titled ‘NEXXT’, the event is expected to showcase tools and trends relevant to the market as of today, while demonstrating specific strategies the platforms have used to connect brands with audiences in recent times. “It’s the first of many events to come”, says Seyi Taylor of Big Cabal Media, who first came up with the

Nigerians, Here’s How You Made Olajumoke A Star - concept of virality - research study on olajumoke orisaguna by bhm research and intelligence

PR Lessons To Learn From BHM’s Research On The Olajumoke Orisaguna’s Story

The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model and

Ehiguese Replies Emeka Oparah: Issues in Public Relations in Nigeria

Ehiguese Replies Emeka Oparah: Issues in Public Relations in Nigeria

:By John E. Ehiguese Dear Emeka, Your pretty detailed and incisive piece, which was in essence a general appraisal of the current state of PR practice in Nigeria, made interesting reading. Your points were well articulated, and your positions and perspectives, for the large part, vintage Emeka Oparah – boldly canvassed! John Ehuguese It is understandable

Udeme Ufot’s Speech At 'Nigeria PR Report' Launch

Udeme Ufot’s Speech At ‘Nigeria PR Report’ Launch

I think this is a great moment for PR in Nigeria. For those of us in Integrated Marketing Communications, we look in concern sometimes at how the PR discipline seems to have struggled as the poor relation of the other disciplines. I initially assumed this is a PRCAN event but since it is Ayeni and

John Ehiguese’s Speech At 'Nigeria PR Report' Launch

Dare Art-Alade’s Speech At ‘Nigeria PR Report’ Launch

The hornets nest is being stirred up with some of the content in the report, but it is absolutely necessary. Now I’m sure you are wondering why I am here. What is a singer doing here where people are talking about PR? Well I am not only a singer. I represent Livespot Group which is

Yomi Badejo-Okusanya’s Speech At 'Nigeria PR Report' Launch

Yomi Badejo-Okusanya’s Speech At ‘Nigeria PR Report’ Launch

  Today marks the shift of PR in Nigeria from analogue to digital. Last year, when Ayeni Adekunle and his team at BHM launched a campaign called “PR Is Dead”, many people wanted to chop off his head. I got many calls from people asking me why he would say something like that. But what

BHM with ID Africa and PRCAN Launches Nigeria’s First-Ever Annual PR Industry Report

BHM with ID Africa and PRCAN Launches Nigeria’s First-Ever Annual PR Industry Report

Global communications and public relations organization BlackHouse Media (BHM) has announced the launch of its pioneering report on the Nigerian PR Industry. The 106-page book is a compendium of quantitative and qualitative research augmented by industry-wide perspective and knowledgeable commentary concerning PR practice in Africa’s largest economy. Nigeria PR Report is a partnership between the group’s research arm – BHM Research