Tag Archives: Advertising

Nigerians, Here’s How You Made Olajumoke A Star - concept of virality - research study on olajumoke orisaguna by bhm research and intelligence

PR Lessons To Learn From BHM’s Research On The Olajumoke Orisaguna’s Story

PR Lessons To Learn From BHM’s Research On The Olajumoke Orisaguna’s Story

The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model and

Between Google and Kaymu: Sharing Insights on Consumer Behaviour Online in Nigeria

Early this year, Google’s insight generating tool on consumer behaviour, Consumer Barometer provided a breakdown of how Nigerian consumers use their devices for online purchase. This report touches topics such as the number of connected devices used, the ranges of activities Nigerians use their smartphones for, etc. On November 24, 2015, Kaymu released a white paper

CASE STUDY: PEPSI Football Academy (PFA) UK Scholarship Selection Digital PR Campaign by ID Africa

Brief Develop a communications plan using digital strategies to create awareness for the Pepsi Football Academy, the Scholarship and the unveiling ceremony.   Strategy Viral Engagement Technique Commission fun and trendy social influencers to encourage football lovers to show off their football skills holding a bottle of Pepsi Emotional Storytelling Technique Use powerful emotional stories of