Tag Archives: 2016

Thinking of building a career in Public Relations? Here are the 14 most important skills in PR

The 2016 PR report cites talent as the industry’s single biggest challenge. Even though traditional expertise is prioritized over newer skills, it is strongly believed that the ability to attract and retain talent impedes on the overall growth of the PR industry. Surprisingly, coding and development — which some believe will be a very necessary

Second Edition of Nigeria PR Report to Reveal Average PR Spend, Top Campaigns of 2016, Skills for Entry and More

Public Relations firm, BHM is set to release the second edition of Nigeria PR Report – a compilation of research study that reveals facts and figures about Nigeria’s PR industry within the year 2016. The report, which was carried out by BHM’s research and intelligence division in collaboration with Brentt Consulting, focuses more on insights

Newsroom, Thenetng, Zikoko and TechCabal are having a ‘digital breakfast’ in Lagos

Titled ‘NEXXT’, the event is expected to showcase tools and trends relevant to the market as of today, while demonstrating specific strategies the platforms have used to connect brands with audiences in recent times. “It’s the first of many events to come”, says Seyi Taylor of Big Cabal Media, who first came up with the

Nigeria PR Report: Using Our Own Medicine by Ayeni Adekunle

Nigeria PR Report: Using Our Own Medicine by Ayeni Adekunle

Text of a speech by Ayeni Adekunle Samuel, Founder/CEO of BHM Group At public presentation of Nigeria PR Report 2015 Friday January 29, 2016.   Something happened in 2015. A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people. His opponent,