Stanbic IBTC Bank PLC, a subsidiary of
Stanbic IBTC Holdings PLC, has been named amongst the Top 100 banks utilizing
social media globally. The Top 100 list recently released by The Financial Brand, reflected that Stanbic
IBTC Bank emerged number 55 on the list of global social media savvy banks for
the third quarter of 2019. The Top 100 list is made up of banks and credit
unions who are considered adept at using major social media channels.
The criteria which was
adopted in adjudging Stanbic IBTC Bank as the 55th in the list of
global banks include Facebook ‘Likes’, Twitter followers, most tweets sent,
most Twitter accounts followed, most YouTube video views and most YouTube
Stanbic IBTC Bank’s social
media statistics reflected that the financial institution had 593,055 Facebook ‘Likes’, 240,555 Twitter followers and 8,676,407
YouTube videos, as at the period the third quarter report was released.
Speaking on the list, Dr.
Demola Sogunle, Chief Executive, Stanbic IBTC Bank PLC, described the feat as a
result of the bank’s agility and continuous innovative exercises.
He said: “I am delighted that
Stanbic IBTC Bank emerged as one of the top banks effectively utilizing social
media, globally. It is proof that even though we are a Nigerian bank, we are
taking giant strides globally …read more