Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency

Stanbic IBTC
Holdings PLC, a member of Standard Bank Group and Nigeria’s leading end-to-end
financial services group, has announced the appointment of Mediacraft
Associates as the Group’s new PR agency. The appointment took effect from
August 5, 2019.

The appointment of
Mediacraft Associates followed the conclusion of a very competitive pitch
process that featured some of Nigeria’s leading PR agencies.

By this
appointment, Mediacraft Associates will be responsible for the PR and
Reputation Management for all the 11 subsidiaries of the Stanbic IBTC Group.

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Bridget
Oyefeso-Odusami, Head, Marketing and Communications at Stanbic IBTC, said: “The
PR pitch process was very thorough, transparent and competitive and we are
happy to finally announce Mediacraft Associates as our new PR agency. In
arriving at this choice, we considered not just their level of competence and
professionalism, but also their experience and track record, especially in the
financial services sector where we play. We believe that we made the right
choice.”

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John Ehiguese,
Founder/CEO of Mediacraft Associates, expressed excitement and pleasure on
winning the Stanbic IBTC business. He said: “The Stanbic IBTC business means a
great deal to us for two major reasons. First, is the transparency and
integrity of the entire pitch process. The second reason is that Stanbic IBTC
is a brand that I have personally always admired from a distance. Both our
organisations share a common …read more

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Source:: MediaCraft

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