ID Africa CEO, Femi Falodun, To Speak At NIPR Lagos’ 2019 PR Week

The CEO of Marketing, Media and Technology company, ID Africa, Femi Falodun will participate as a speaker at the Nigerian Institute of Public Relations (NIPR) Lagos’ 2019 PR Week which is set to hold on Monday, June 17, 2019.

Femi Falodun, who has years of experience, consulting on diverse Public Relations, Content Marketing, Digital Communication campaigns and developing strategies/tactics for some of Nigeria’s biggest brands will be drawing knowledge from his robust wealth of experience to speak on the topic: ‘Crisis Communication in the digital age‘.

Participants at the masterclass will be made up of PR professionals drawn from diverse sectors and industries.

The Masterclass is part of activities marking the 2019 edition of the PR Week, themed ‘Promoting Professional Excellence and Community for Development’. The PR Week aims to intensify the building of a more formidable, professional and unified industry in Nigeria.

“This masterclass is very important because every PR professional in this day and age must be savvy enough to understand the challenges that come with digital technology and the modern channels of communications. I’m looking forward to sharing ideas, techniques and case studies with the NIPR community at the 2019 PR Week,” Femi said.

ID Africa is a respectable creative marketing communications, …read more

Source:: Idafrica

Emma Ajufo leads the line to replace Babatunde Adedoyin as OAAN’s AGM, election hots up

The Chief Executive Officer of Opportunity To See Limited, Emma Ajufo, who is also the current vice president of the

The post Emma Ajufo leads the line to replace Babatunde Adedoyin as OAAN’s AGM, election hots up appeared first on 789Marketing.

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Cherry Eromosele, Interswitch CMO, Named ‘One Of The 10 Most Inspiring Women in Nigeria’

In a bid to reward hard work among Nigerian women, Jashabel
Touch A Heart (JTAH) Foundation has named Cherry Eromosele, Chief Marketing and
Communication Officer of Interswitch Group, as one of the ‘10 Most Inspiring
Women in Nigeria’. She was named alongside other female trailblazers at
the JTAH annual National Women and Girl-Child Stakeholders Conference which
held recently at the MUSON Centre, Onikan, Lagos.

The award reflects the individuals’ pre-eminence in practice
areas and achievements such as: notable works, strategic growth, excellence in
client services, and inspiring contribution to women and girl child
education.

In her acceptance speech, Eromosele said that she felt
highly honoured to be nominated among other distinguished women, noting
that the for her journey had been both challenging but interesting. She
said: “I am grateful that my efforts are being recognized by such a laudable
organization. Like they say, the reward for hard work is more hard work, so I
know that more is expected of me and I hope to continue to make you proud. This
is also hoping that more women who are achieving great feats in their various
endeavors will be recognized and encouraged to do more”.

The theme of this year’s conference was ‘Stimulating Minds:
The Nexus between Education and the Empowerment of the Girl Child’. …read more

Source:: MediaCraft

OAAN members vex over LASAA unpaid debt

The Outdoor Advertising Association of Nigeria has expressed displeasure over Lagos State Signage and Advertisement Agency refusal to settle debt

The post OAAN members vex over LASAA unpaid debt appeared first on 789Marketing.

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Jude Odia, COO Media Perspective to speak at OAAN’s AGM on business repositioning

Members of the Out-Of-Home (OOH), under the aegis of the Outdoor Advertising Association of Nigeria (OAAN) said they would be

The post Jude Odia, COO Media Perspective to speak at OAAN’s AGM on business repositioning appeared first on 789Marketing.

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Heritage Bank gets CIBN nod to establish training academy, trains 300 new intakes

In line with its commitment to ensure greater efficiency and boost its workforce, Heritage Bank Plc has received a nod

The post Heritage Bank gets CIBN nod to establish training academy, trains 300 new intakes appeared first on 789Marketing.

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Heritage Bank gets CIBN nod to establish learning and development institute , trains 300 new intakes

In line with its commitment to ensure greater efficiency and boost its workforce, Heritage Bank Plc has received a nod

The post Heritage Bank gets CIBN nod to establish learning and development institute , trains 300 new intakes appeared first on 789Marketing.

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5 Salient Points To Take From ID Africa CEO’s Hi-Impact Interview

CEO ID Africa, Femi Falodun was recently a guest on Hi-Impact’s Tea Or Coffee to give informed insights on ‘Digital Resources In Public Relations’ and its application to the business of brand management.

The Marketing Communications (Digital Media, Marketing, Advertising and Public Relations) industry is rapidly evolving across the world largely due to new technological inventions and advancements, and Femi encourages young professionals to constantly explore available resources to aid their work.

Here are five salient points Femi made during the insightful chat with Hi-Impact:

1. Public Relations is a form of marketing

  • PR is simply a form of marketing which involves getting the public to have good relations with an individual or organisation. It’s the art of bridging the gap between a brand (person, company, government e.t.c) and the public (the people that matter to the brand or company or individual.
  • Consultants’ job is to make those relationships smooth and easy, such that the public see the organisation in a good light.
  • Part of the work that PR people do is crisis management (combat trolling, fake news, negative reviews and feedback).

2. Digital Resources have become an integral part of PR

CEO ID Africa Explains The Impact Of Technology On Public Relations

CEO ID Africa, Femi Falodun was recently a guest on Hi-Impact’s Tea Or Coffee to give informed insights on ‘Digital Resources In Public Relations’ and its application to the business of brand management.

The Marketing Communications (Digital Media, Marketing, Advertising and Public Relations) industry is rapidly evolving across the world largely due to new technological inventions and advancements, and Femi encourages young professionals to constantly explore available resources to aid their work.

For those who will find the term Digital Resources quite ambiguous, the marketing expert explains that the broad term is mainly used to describe technology tools, platforms or resources that aid the work that communicators or marketers do. These tools and resources, he says, could be as simple as a mobile device, apps, software, or social media platforms.

On the importance of Public Relations to all businesses, Femi says it’s simply a form of marketing which involves getting the public to have good relations with an individual or organisation.

“It’s the art of bridging the gap between a brand (person, company, government e.t.c) and the public (the people that matter to the brand or company or individual,” he says. “As consultants, our job is to make those relationships smooth and easy, such …read more

Source:: Idafrica

ICC Nigeria celebrates centenary at AGM, admits new members

The International Chamber of Commerce Nigeria (ICCN) will hold her Annual General Meeting (AGM) and the induction ceremony for new

The post ICC Nigeria celebrates centenary at AGM, admits new members appeared first on 789Marketing.

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