Building The Future – Thoughts on NECLive 8 Theme

With a youth population of over 126 Million; an approximate 70% of the population, Nigeria and indeed the rest of the world have a lot to benefit from a fully scaled creative sector.

Our sports men and women are adored globally. Across Africa and beyond, Nollywood is a powerful export and ambassador. And music? Our homegrown talents have charmed the whole wide world with a sound no one can ignore. According to the National Bureau of Statistics (NBS), the creative sector contributed over N5 trillion (i.e $16.4 billion) or 5.3% to Nigeria’s GDP in 2017.

We have seen the potential; and even the impact of recent strides in distribution, cinemas, events, promotions, exhibitions, productions and festivals.

But there is still a long way to go. How do you build a future that can ensure we stand side by side with the best industries in the world? Hollywood generated $43 billion revenue for the United states in 2018 alone.

The Staples Center is 950,000 square feet and can seat up to 20,000 guests. The biggest events venues in the world include The Las Vegas Convention Centre with over 10,000,000 square feet of exhibit and meeting space and The Hannover Messe in Hanover, Germany which can …read more

Source:: Idafrica

ID Africa Announces New Two-Day Format for 8th Edition of Nigerian Entertainment Conference

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference (NECLive) have announced a new format for the 8th edition of the long running conference to be held on Wednesday, April 22, 2020. NECLive which is the premier and largest gathering of entertainment industry professionals in Nigeria will be expanding its format to accommodate new activities, events and programmes in order to deepen its impact and shore up its contributions to Nigeria’s entertainment and creative industry.

For the past seven years, NECLive has run as an intensive full day, nine-hour event featuring powerful panel sessions, insights from industry leaders and critically innovative conversations. Past editions of NECLive have seen over 12,000 attendees, reached over 60 million viewers online and via live TV, and hosted over 450 industry experts as speakers and panelists, including MI Abaga, 2Baba, Omotola Jalade-Ekeinde, Simi, Davido, Bayo Adekanmbi, D’Banj, among others.

Come Wednesday, April 22, 2020 the NECLive8 programme will be expanded into a two-day event featuring keynote speeches, panel discussions, training workshops and masterclasses, product exhibitions, an awards show, performances and multiple satellite events holding in venues around Lagos.

The theme for the event: “Building The Future”, explores various ways of maximizing the …read more

Source:: Idafrica

Stanbic IBTC Sets To Hold Third Edition Of Youth Leadership Series

Stanbic IBTC
Holdings PLC, a member of Standard Bank Group, is set to host the third edition
of its Youth Leadership Series. The Youth Leadership Series is an annual event which
is fashioned
after the
Business Leadership Series, also organized
annually by Stanbic IBTC. It is a platform designed to engage young Nigerians, thus
empowering them to become the future business leaders.

The theme of
this year’s event is “Techricuture
– the evolution”
and it is scheduled hold on Wednesday,
February 12, 2020.

The speakers at
the 2020 edition are Sam Ogbole, CEO and Lead Trainer at Farm lab; Yewande
Kazeem, Founder, Wandieville Media as well as Seyi and Seun Abolaji, Co-Owners
of the Wilson’s Juice Company.

Sam Ogbole is popular
for his innovative approach to agriculture through his ‘soilless farming’
revolution where crops are grown in the air. He is a forerunner of
revolutionized agriculture which uses technology to boost food production. In
2018, he was recognized as one of the top 7 innovators in Africa by CNN Africa and
named among the top 500 in food techpreneurs by Forward Fooding in 2019.

called The Wilson Brothers, Seyi and Seun Abolaji are co-owners of The Wilson’s
Juice Company, manufacturers of pure natural fresh juice. Founded in 2016, the
company now successfully distributes its product consumed across the country
and has …read more

Source:: MediaCraft

Why Dettol’s Dedication To Reducing Child Mortality Should Inspire Every Nigerian

The high rate of child mortality in Nigeria has remained a cause for worry for all parents and stakeholders in the health sector as the country aims to better its rank as one of the countries with the worst child mortality ratios in the world in 2020.

As of 2019, studies showed that one out of every ten children born in Nigeria is likely to die before their fifth birthday, a hideous record which all concerned parties will be hoping to provide lasting solutions to in the new year.

Substandard public hygiene in the country means that vulnerable children and even parents are constantly exposed to bacterial infections that cause pneumonia and diarrhoea, diseases the World Health Organisation (WHO) says are responsible for about 28% of under age deaths in Nigeria. In an even more disturbing UNICEF report in 2018, studies showed that under-five mortality rate is 100 to 1000 live births, while the segment of the national population practising open-defecation is 25%.

In September 2019, Nigeria’s Health Minister, Dr Osagie Ehanire, had described the “rising and unprecedented” rates of maternal and infant mortality in the country as “simply unacceptable”, while calling for a strategic roadmap for action to provide progressive solutions to …read more

Source:: Idafrica

Meet Prince Ehima, the Eclectic Nigerian Designer Creating Magic With Graphic, Videos and Web Applications

Meet Prince Ehima:

It all started with the love of comics at childhood – silly childhood books, that opened up one child’s imagination to what is possible and what can be real. Prince Ehima has gone from drawing up comic characters with pencils to creating the impossible behind his laptop and mouse.

The Product Designer at ID Africa has come a long way from his Olabisi Onabanjo University days studying Computer Science. When Prince was asked how he got into Product Designing from Computer Science, Prince explained that coding was never for him. ‘I have always been a designer’ he says.

A Product Designer creates products that the end-user will use, enjoy and appreciate. As Product Designer, Prince oversees the entire Design Team consisting of the Graphics Designer and the UI/UX team.

Prince joined the BlackHouseMedia (BHM) team in 2013 as a Digital Media Executive, then became one of the founding members of ID Africa first as a Graphics Designer, until he grew to become a Products Designer.

When asked how he acquired his numerous and diverse skills, the Edo State indigene explained that everything he now knows, he learnt through online courses on Coursera. He has never had …read more

Source:: Idafrica

What Femi Falodun Shared With The Bean Creative Team 

On Friday, 17th January 2020, ID Africa CEO, Femi Falodun visited the serene CCX hub on Victoria Island, Lagos to discuss with the Bean Creative Team – which consists of Talent Managers, Community Development Officers, Operations Specialists and Events Managers -on their projections for the new year. The ID Africa CEO, a student and teacher of Marketing, as he likes to describe himself, has a wealth of knowledge and experience in the Media and Marketing space in Nigeria.

Femi took the team through the rudiments of the 4Ps of Marketing principle. Sharing insights into how understanding Product, Place, Price and Positioning can influence their growth and bottomline. Being primarily a talent management agency in Nigeria, the team at Bean Creative are concerned with how to go from being just an agency to becoming thought leaders in the industry. Femi was quick to point out to the team, that the fastest way to become a thought leader, is to think like and become consultants instead of just an agency or a middleman.

In his words, “being an agency in Nigeria comes with some baggage”. According to him, respect comes when the team presents themselves as solution providers, and consistently delivers on …read more

Source:: Idafrica

Quickteller Launches “Everything is Possible” Campaign

Quickteller, a leading consumer payment
platform of Pan-African integrated digital payments company – Interswitch –
known for providing seamless payment solutions, has launched a new
campaign themed “Everything is Possible”. The campaign demonstrates the ubiquitous
nature of the Quickteller platform.

The commercials,
which have just been released, are in two versions: ‘The Big Idea’ and ‘Possibility’.
Both versions are in furtherance of the previous Quickteller campaign – “One less thing to worry about” – and
reiterate the ease and universality of the Quickteller platform. The
commercials deploy the use of humour and creativity to subtly drive in the
point that on Quickteller, a user can pay for almost anything they can imagine.

Both commercials
are a body of great creative thinking and drive home the overarching message
that everything is possible on the
Quickteller Platform. The commercials both depict the importance of a platform
that makes payment possible irrespective of person, location and needs.
Quickteller enables everyone to make transactions on the go, with a few clicks.

Speaking on the
launch of the campaign, Olawale Akanbi, Group Head, Quickteller Marketing, highlighted
the importance of transacting on a platform that provides a vast number of
services in the digital payment space. He
said: “It’s amazing to know that you can pay for almost anything on
Quickteller. At Quickteller, we are committed …read more

Source:: MediaCraft

Team Earth Emerges InterswitchSPAK 2.0 Innovation Challenge Winner

Team Earth, a
group of nine teenage students, have emerged winners of the InterswitchSPAK 2.0
Innovation Challenge. The group of nine collaborated to ‘Identify a problem in
the agricultural value chain in Nigeria leveraging technology’.

Grouped into
nine teams, the InterswitchSPAK finalists were tasked with developing solutions
to three salient socio-economic issues. These issues were in the areas of
Agriculture, Electoral process and Financial inclusion. The students proffered
brilliant solutions to their given tasks by leveraging technology. Each team
was led by Interswitch staff who volunteered as mentors.

Winners of the
challenge, Team Earth, made up of nine SS2 students, were mentored by Paul Otu and Tolulope
Adesokan and Opeyemi Adekugbe who are members of staff at Interswitch. The team’s Agricultural
solution, FarmEazy, is a platform expected to help the farmers connect to potential buyers. It
brings people who want to buy farm produce in contact with the farmers on a
single platform.

FarmEazy was proposed to be made
available as a mobile app for IOS and Android devices, USSD and SMS for
non-internet enabled phones. The FarmEazy has three sections: Farmers, buyers
and investors.

To get on the platform farmers simply
need to create a bank account for their eWallet. Registered farmers will be
granted access to all features available on the platform, including newsfeeds
and updates.

Buyers …read more

Source:: MediaCraft

BBDO Emerges Stanbic IBTC’s New Creative Agency

Stanbic IBTC Holdings PLC, a member of Standard Bank
Group, has announced the selection of BBDO West Africa as the Group’s new
creative agency. BBDO, whose appointment takes effect from January 2020,
emerged as a result of its performance in a pitch process which involved other
creative agencies.

BBDO now takes responsibility for charting the
creative course for the Stanbic IBTC brand. The creative agency is expected to
employ a broad range of innovative strategies to create, plan and execute
exceptional marketing campaigns for Stanbic IBTC Holdings and its

Speaking on the selection of BBDO, Bridget
Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC said: “It
gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as
the Group’s new creative agency. The pitch process was very transparent and
highly competitive. We look forward to a mutually beneficial relationship which
will further propel the status of Stanbic IBTC Holdings PLC as the leading
end-to-end provider of financial services in Nigeria.”

Igbo Amadi-Obi, CEO, BBDO West Africa, said about the
agency’s appointment: “We are excited to have emerged from a line-up of some of
the biggest and most reputed agencies in Nigeria. Personally, I have had the
highest regards for Stanbic IBTC right from its early days as IBTC, because it
represents my ideals of a model financial …read more

Source:: MediaCraft

Dare Okesanjo: The Diamond In The Rough Who Is Defying All Odds To Rise To The Top

It is not usual to find a young Nigerian with all the odds stacked against him to use all the spiky, hard rocks in his path to mould himself into a shiny piece of diamond. The stories of such triumphs, though widely celebrated when they come into light, are a rarity.

In and around the tacky ambience of Egbeda, a densely populated Lagos suburb, a bubbly young man with nothing but his Computer Science certificate dreamt of creating magic with his hands and brain, with so much expertise that would blow minds, and he never for once took his eyes off the goal. This, he has made happen, with a determination that put his background to shame.

His name is Dare Okesanjo.

When Dare first thought of bringing the world to his fingertip through his creativity, he was only a rap and poetry lover who was desperate to make his own album covers. In 2010, he engaged in the recording of a number of radio jingles including for Radio Continental, while also acting as a side-kick for the Rooftop MCs.

But he wanted more and was short on resources, owning nothing but a machine that wouldn’t give him the desired result. He began to …read more

Source:: Idafrica