Priceless® Experiences Rolling Out for League of Legends Esports Community
Mastercard on Thursday, September 19, 2018, announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends eSports, the largest eSport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the eSports community and further diversifies the technology company’s world-class sports and entertainment portfolio.
“Esports is a phenomenon that continues to grow in popularity, with fans that can rival those at any major sporting event in their enthusiasm and energy,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “Our Priceless platform is built around connecting with people through their passions. We are excited about the experiences and benefits we can bring to the world’s largest eSport – both in-game and to the millions of League of Legends fans that watch and attend the tournaments each year.
“We’re thrilled to team up with Mastercard on this groundbreaking partnership that will provide meaningful and long-term value to our fans,” said Naz Aletaha, head of eSports partnerships at Riot Games. “Mastercard is among the first of world-class brands to take such a big step into eSports at the global level, and we’re proud to have them