Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, today launches its Konnect Portal in Ghana to enable enterprises drive customized flash call marketing campaigns.
With the Konnect Portal, enterprises can create, test, launch and manage flash call campaigns at their own pace, and on their own terms, within a short duration and without external interferences. To do this, an enterprise can buy distinct mobile numbers, either long or short, for specific campaigns. These numbers can be advertised on marketing collaterals, targeted at prospective and existing customers.
Flash call campaign is valuable to enterprises as it can be used to encourage customers to “flash-a-call” in order to express interest, pledge to a cause, enter a contest, vote or give feedback, hence making it a viable and an innovative lead generation, pull marketing tool. This creates an additional platform for customers to reach out to brands, easily.
Speaking on the launch of the portal, Surinder Anand, Kirusa’s Vice President Product, said: “In Africa, we are witnessing a higher usage of mobile devices compared to any other electronic device. Hence the need to create a viable platform for enterprises to engage with their consumers via mobile. With the Konnect Portal, …read more