Creative Communications and Digital marketing company, ID Africa, has announced the appointment of Femi Falodun as CEO of the organization.
Femi Falodun was named CEO, upon the organization’s acquisition of NET News Limited, the parent company of TheNETng, 234Star, Neusroom, Orin and others.
Prior to his appointment as CEO, Femi served as the COO of ID Africa for four years, where he oversaw the creation of Nigeria’s first PR mobile app and established the country’s first independent music streaming service, ORIN, while also developing Nigerian Twitter Map (Twittermap.ng), a social conversation and influencer-mapping tool.
Femi originally served as Head of the digital department at BHM where he oversaw the expansion of the department from a Client Service unit to an independent Digital Marketing company offering a full-service digital communications package now known as ID Africa.
Since joining the organization, Femi has consulted on diverse Public Relations, Content Marketing and Digital Communication campaigns for some of Nigeria’s biggest brands, developing strategies and tactics for major brands, such as Interswitch (Verve & Quickteller), Nigerian Breweries Plc (Star Lager, Heineken, Gulder, Amstel Malta, Fayrouz, etc.), SevenUp Bottling Co. (Pepsi, Aquafina, 7Up), Viacom Int’l (MTV Base, BET, Nickelodeon, Comedy Central), Access Bank, MTV Foundation (MTV Shuga), Reckitt Benckiser …read more