How To Optimize Video Content On Facebook And Instagram

At the moment, video content is the most consumed content on social media. According to Social Media Today, internet users spend up to one-third of their time watching video online across various platforms, including YouTube, Facebook and Instagram. In the Nigerian internet space, judging by the number of engagements Instagram comedians rake, it’s a trend that is here to stay.

To optimize your video content on Facebook follow these steps.

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In recent time, Facebook has had to push its new YouTube competitor, Facebook Watch, which enables users to flick through videos created by publishers, Pages and their friends. Facebook’s also been working to popularize Facebook Stories, another video-focused element. Between Facebook live, Facebook stories and the native videos, it can be very difficult to choose which platform(s) gets the highest engagements and views. To get the best out of your video marketing on Facebook, here are a few tips:

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Upload Video Directly to Facebook:

According to research, natively uploaded videos on Facebook see more than eight times more comments than videos posted through YouTube or Vimeo. Overall, the native video also receives 168% more interaction than videos which come from third-party sources.

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Add Captions:
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Source:: Idafrica