How to convince your boss to use video

The world is currently video centric!! Everyone is super busy having fun by creating engaging stories through videos on social platforms. Because of the time, cost and creativity it takes to produce one, your boss may not be too willing to jump on this moving train but we’ve got you covered. These are three easy ways to convince your boss that making videos for your campaign is a great way to improve ROI.


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Research about video and its effects. Have a dummy video of yourself and/or co-workers published on a test platform to evaluate its effectiveness. Use Google Analytics to track leads and conversions so you know who is watching and who isn’t. Google Analytics will also help determine which platform to invest a video in.

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Let your boss know how it can build engagement

A picture is worth a thousand words, a video is worth more. Show him or her some video samples that have driven you to take action and buy a product or service. Also show her some works that may have emotionally engaged you and kept you asking for more.

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Source:: Idafrica