It’s no news that the e-commerce industry in Nigeria is currently experiencing a boom, especially with the fact that the problem of online transactions have been perfected in Nigeria, i.e. Paystack, PAGA etc, you will agree with me that the e-commerce industry is at a very profitable stage. The importance of social media in e-commerce cannot be over emphasized as 55% of people making a purchase online do so after the discovery of the product on a social media platform.
To fully understand the importance of social media, read this infographic below.
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