Celebrities like DJ Khaled, Kim Kardashian, Toke Makinwa, Kylie Jenner and Bobrisky keyed into snapchat and Instagram stories on time and have become major sensations.
Thanks to his inspiring mini-Ted Talks, DJ Khaled, has enjoyed movie deals, TV shows and endorsements. Toke Makinwa has helped her favourite juice bar increase sales, just by sharing with her viewers and Kim Kardashian exposed Taylor Swift’s lies on snapchat to the public.
Kylie Jenner, on the other hand, has used snapchat and Instagram stories to help sell out her cosmetics line over and over again. And Bobrisky? Let’s just say Bobrisky’s thousands of snapchat followers are in love with the unscripted series playing on the possibility of an openly gay Nigerian man and his billionaire boyfriend.
Media brands like Buzzfeed, Daily Mail, MTV and People have also shown the power of live stories, working with their own content and sponsored brand contents to get into the lives of young kids across the world.
What do these people know that PR pros need to learn a thing or two from? How can we use live photos and videos; filters and IM to connect with consumers in cool, new ways?
Here’s BHM’s invitation to dig in. Have fun!