Social media is a great platform for selling your brand in creative and inspiring ways, sometimes if you’re lucky and other times if you ‘hack’ it.
Other times, if you’re not careful, things can go from 100 to 0 real quick for your brand and everything may go up in flames.
After a major brand slip-up last week, I decided to do some research and came up with a few more examples of what brands did but ought not to have done on social media.
1. Cardi B, superstar, entertainer and Pepsi ambassador, posted a video on her Instagram story, which had very visible Coca-Cola bottles on her dining table. Oops! Luckily, I took a screenshot.
That shouldn’t have happened. Luckily for Pepsi, no-one caught on to it, especially their competition, Coca-Cola. They would have had a field day for sure.
2. Scott Disick, a Kardashian by proxy was an influencer for Bootea. Apparently, he was sent a caption to post on his Instagram page along with a picture of himself and the product. Here’s what he posted instead. Look at the caption carefully. He included the time and posting directions sent by the brand.
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