Communications articles

MTN Nigeria launches fourth edition of “Season of Surprises”

Numerous residents in Ikoyi were treated to gifts, surprises and a great time on Sunday, December 2nd, 2018 as MTN Nigeria flagged off the fourth edition of its Season of Surprises. The event, which was held at the Giwa Barracks in Ikoyi, Lagos had top officials of the information and communications technology company as well

Insight Publicis announced the resignation of CEO, Feyi Olubodun

Insight Publicis, a part of Insight Redefini Group, today announced that Chief Executive Officer (CEO), Feyi Olubodun, will depart the organization effective December 3rd, 2018. A search for a new CEO will commence as the company continues to execute its transformational plans. Dr. Ken Onyeali Ikpe, Group CEO, Insight Redefini (IR), will lead the execution

Wilder vs Fury: A Fiercely Contested Fight

After months of build-up and an aggressive campaign, the fight of the year ended in a very contentious circumstance. Deontay Wilder, the aggressive WBC heavyweight champion of the world came toe to toe with the Gypsy King, Tyson Fury on Sunday, 1st of December 2018. Wilder popularly called the Bronzebomber(won a bronze medal at the

Your Brain May Not Be As Fantastic As You Think

Written by Ayomide Eklu Think you are a pro at multitasking? Welp, hold that thought. Multitasking is one big a** urban myth. Much recent neuroscience research has evidence to back up this claim. Our brain can definitely do many amazing things but juggling multiple things at a time is not its thing. Yeah, I

A Conversation With Tosyn Bucknor

It was already dark outside when I shut the blinds and switched off the lights. I picked up my phone and sat on the bed. I couldn’t get you off my mind all day and I didn’t want to go to bed without playing back memories. Yesterday I was on WhatsApp, playing back all your

Three Original Snapchat Features Instagram Blatantly Copied

When Mark Zuckerberg approached Snapchat, back in 2013, he was prepared to offer them $3 billion, but they declined, as at this time, Snapchat was reporting about 300 million daily active users globally, but, like that kid from high school who was on a fast track to an Ivy League school but got hooked on

Airtel’s SmartRecharge wins Campaign of the Year at ADVAN Awards

Airtel’s SmartRecharge advertising campaign has been adjudged the Campaign of the Year by the Advertisers Association of Nigeria (ADVAN) at the 2018 Marketing Excellence Awards, which took place at Civic Centre, Victoria Island, Lagos on Sunday, 18th November, 2018. According to ADVAN, the campaign, which was creatively delivered through the art of storytelling, became the

Case Study: How Website Speed Can Increase Your Return On Investment

Even though the focus of the digital audience congregation is moving away from .coms and landing pages to microblogs like Instagram and Twitter, multinationals and general e-commerce merchants can’t ignore the ultimate importance of the former to their daily business activity and return on investment. A good case in point is the e-commerce solution Instagram

Maltina flights new campaign themed: 1000 Smiles

Nigeria’s number one family nourishing drink, Maltina has partnered with Noble Igwe to capture 1,000 genuine smiles all across Nigeria. The idea is premised on how a smile can change the world. The initiative Tagged “ 1000 smiles with Noble, sees Noble Igwe, a publicist and media practitioner capture smiles of everyday Nigerians. A smile,