Communications articles

MTV Shuga Naija Season 4 Is Finally Here! Watch Episode 1!

If you’re anything like us, then you most probably have been eagerly looking forward to the new season of MTV Shuga Naija on YouTube. Good news – It’s finally here. And without dropping spoilers (because we are nice, duh), we have to say this might be the most exciting season yet. Tobi is in love!

What Comedians Can Teach You About Interpreting Data

I used to hate numbers, calculations and all that nerdy sh*t. However, I quickly realized that for us humans to lead a functional and successful life, EVERYTHING should be calculated. I’m not talking about Algebra and Pythagoras theorem, I’m talking about the intuitive calculations that runs like a digital program at the back of

Algorithms Want To Control Your Life, You May As Well Let Them

Social media, AIs, marketers, data miners/analysts, big corporations and the powers that be — they are out to get you, they want ALL the data, they want to profile your digital presence, they are lying in wait with chocolate bars and delicious features, only to pounce on you with recommendations and suggestions. I know,

Pan-African Start-up Expands To The Nigerian Market

Nairobi, Monday, September 30, 2019: Kenyan e-Logistics company, Lori, has officially announced its expansion to Nigeria in a bid to cement its footprint across Africa. The company, which is the largest eLogistics service provider in East Africa, launched in Kenya in 2016 to seamlessly connect cargo owners to transport in frontier markets. Over the past

Nike’s Controversial Ad Featuring Colin Kaepernick Wins Emmy Award

Last year, global fashion brand Nike released a commercial to celebrate its 30th anniversary. The commercial featured controversial American NFL star Colin Kaepernick, NBA superstar Lebron James, Serena Williams and other sports stars. The ad was narrated by Kaepernick, who in 2016 championed a movement to take a knee during the national anthem before NFL

Social4Media Masterclass Delivers Digital Skills To Media Professionals In Lagos

The second edition of Social4Media Masterclass, an all-day digital skills workshop took place on September 4, 2019, in Lagos. The event organised by Lagos based marketing and media company, ID Africa and marketing tech startup, Plaqad provided media professionals with digital techniques and social media tools that they can leverage to improve their businesses. Participants,

Tech, Media And Marketing Experts Deliver Masterful Presentations At Social4Media

The second edition of Social4Media Masterclass for over 50 media professionals, including bloggers, journalists and storytellers held on Wednesday, September 4 at Radisson Blu Hotel, Ikeja, Lagos. The free digital skills training event organised by ID Africa and marketing technology startup, Plaqad, featured masterful presentations by experts in marketing, media and tech, including Kraks Media

ID Africa Founder Ayeni Adekunle Featured in Forbes Africa

Founder and immediate past CEO of ID Africa, Ayeni Adekunle, has been featured in the September issue of the Forbes Africa magazine. The feature which beams a light on the growing marketing communications sector in Africa highlights the great contributions of Ayeni Adekunle and BHM’s portfolio brands including ID Africa to the marketing communications industry

ID Africa, Plaqad Train Over 50 Media Professionals At 2019 Social4Media Masterclass

Over 50 media professionals including bloggers, journalists, and storytellers attended the second edition of Social4Media Masterclass at the Radisson Blu Hotel, Ikeja, Lagos on Wednesday, September 4. Participants at the free digital skills training event organised by Lagos based marketing and media company, ID Africa and marketing technology startup, Plaqad, were trained on how to