Communications articles

Skye Bank’s new TVC highlights the power of the consumer in modern marketing

Skye Bank Plc has released a new television commercial designed to leverage its robust, onmi-channel SkyeXperience platform to reinforce its pedigree as leader in the use of technology to facilitate financial services transactions. Themed “You are in Control,” the new television commercial leverages the uniform experience of Skye Bank’s internet banking application to point the

Digital Marketing Trends set to dominate 2018

2018 holds a lot of secrets, but one thing’s for sure, there will be a lot of changes that brands and digital marketers will have to be aware of to make appropriate changes. Here’s some trends you can expect to see in what proves to be an exciting 2018. Facebook stories have become a… Continue

Tony Elumelu calls for restructuring of taxation at LBS Alumni Conference

Tony Elumelu, Chairman of Heirs Holdings, has called for the restructuring of government regulations and taxation to support business growth in Nigeria. He made the call at the Lagos Business School Alumni Association 2017 Conference, held on Thursday, November 16, 2017 Elumelu, who was guest speaker at the occasion, spoke on the conference theme: The

Alternatives to Google

According to netmarket share, 80% of people depend on Google services to carry out a large part of their daily online activity.There is no doubt Google has some of the best free suites of services, however, there are a few good alternatives to consider apart from Google. Duck Duck Go: If you’re not willing to

Extreme carpet-crossing as X3M Ideas resigns 9 Mobile for Glo

Account realignments rarely take towards year end but in an environment where operators are increasingly heavily challenged by dropping numbers and agencies are on their part seeking opportunities to remain profitable, nothing is cast on stone. Those who know the umbilical relationship between Steve Babaeko’s X3M Ideas, one of Nigeria’s fastest growing creative shop, and

The role of Brand Recognition in innovation

By Mark Di Somma Brands gain strength from the associations they build with consumers. But those same associations can work against brands when they look to introduce ideas that go too far beyond what consumers expect. Professor Kyle Murray of the University of Alberta says that the failure of Crystal Pepsi is a classic example

NCCN launches Nigeria’s first sub-national index

The National Competitiveness Council of Nigeria (NCCN) has launched the first ever National Competitiveness Report and Sub-National Index, ranking all 36 States and the Federal Capital Territory across four key areas: Human Capital, Infrastructure, Economy and Institutions. Lagos State came out on top, followed closely by Delta and River states. Borno and Gombe states ranked

PECADOMO campaign earns Otegbayi “outstanding woman in marketing” award

For midwifing some of the most consumer-centric campaigns in recent times, Dolapo Otegbayi, former Marketing Manager (Peak) at FrieslandCampina WAMCO Nigeria has been named as the most Outstanding Woman in Marketing for 2017. She got the accolade at the recently held Marketing World Awards which took place at Kempinski Hotel in Accra. Otegbayi who is

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