Communications articles

10 Ways Social Media can boost your profits

Exclusives, freebies and incentives: Social media gives you the ability to increase revenue by encouraging customers to make purchases more frequently. You can offer deals exclusive to your social media followers based on the level of customer or frequency of purchase. Getting customers to participate in contests and give-aways also creates an exciting… Continue reading:

Spectranet 4G LTE to sponsor Loyalty Programme winner on a trip to Dubai

Today, Spectranet 4GLTE announced the launch of its new long-term customer loyalty program, Spectranet Awards. The incentive program aims to reward existing and new customers for their patronage by awarding points that can be amassed and used to redeem gifts and cash discounts. As a special promotion, Spectranet has announced that the customer that amasses

7 negative effects of social media

The importance of social media can never be overemphasised. We use it in our personal lives, businesses, campaigns and lots more, which is why it’s so easy to dwell on the positives, completely ignoring the not-so-cool sides of it. Below, we have listed some things that are very wrong with … Continue reading → The

Lampe Omoyele joins Prima Garnet Group as COO of 141 Worldwide

Leading marketing expert, Lampe Omoyele has been appointed Chief Operating Officer of 141 Worldwide, a renowned advertising agency owned by the Prima Garnet Africa group. He replaces Mrs Olubunmi Oke, who recently resigned her job at agency after more than 10 years on the saddle. BRANDish exclusively gathered that Omoyele, one of Nigeria’s best marketing

Lampe Omoyele joins Prima Garnet Group as MD/CEO of 141 Worldwide

Leading marketing expert, Lampe Omoyele has been appointed Managing Director and Chief Executive Officer Officer of 141 Worldwide, a renowned advertising agency owned by the Prima Garnet Africa group. He replaces Mrs Olubunmi Oke, who recently resigned her job at agency as Chief Operating OFficer, after more than 10 years on the saddle. BRANDish exclusively

Ani-Mumuney, ADVAN new President, highlights imperatives of data to marketing

The newly elected President of Advertisers Association of Nigeria, Mrs. Folake Ani-Mumuney has said the biggest reason marketing campaigns fail is the wrong application of data in planning and execution of campaigns. Ani-Mumuney, who was elected President of the advertisers’ association to replace David Okeme stated this at the 2017 ADVAN Marketing Day, emphasied that

Bolanle Olukanni, Funlola Aofiyebi–Raimi, more join MTV Shuga cast

The wait is finally over! MTV Shuga, yesterday, announced its new cast for the upcoming seasons of the hit show and yes, we’re super excited about it. 10 upcoming actors will join returning cast members, Timini Egbuson, Jemima Osunde, Sharon Ezeamaka and Olumide Oworu. Timini returns in his role as … Continue reading → The

Microsoft to provide tech support for Tony Elumelu Foundation entrepreneurs

Microsoft, through its 4Afrika Initiative, has collaborated with the Tony Elumelu Foundation (TEF) to provide entrepreneurs in the TEF Entrepreneurship Programme with technology-based tools, resources and mentorship. Through this support – which will benefit TEF entrepreneurs across the continent – the two organisations will help entrepreneurs effectively use ICT to modernise their businesses, enrich their

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