Advertising articles

Lagos Digital PR Summit Will Deepen Communicators’ Skill-Set in New Media

Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR) is working to achieve collective intelligence to equip and capacitate communicators in corporate and public affairs including bloggers with high-level digital media strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results at

Nigerian Breweries launches “Go Places”, a unique global talent campaign

Nigeria’s pioneer and largest brewer, Nigerian Breweries Plc., has kicked off the Heineken global talent campaign, GO PLACES in Nigeria. The official announcement event held today October 17, 2016 at the company’s Abebe Village, Iganmu headquarters in Lagos. GO PLACES takes the unique form of an interactive visual storytelling game and engaging video interview, which models the

Newsroom, Thenetng, Zikoko and TechCabal are having a ‘digital breakfast’ in Lagos

Titled ‘NEXXT’, the event is expected to showcase tools and trends relevant to the market as of today, while demonstrating specific strategies the platforms have used to connect brands with audiences in recent times. “It’s the first of many events to come”, says Seyi Taylor of Big Cabal Media, who first came up with the

A Week Of Arrests, Scandals, And Other PR Problems…

So you’ve heard all the drama surrounding the President’s cancelled visit to Ogoni land. You’ve read the dirty details of the fight involving Skales, his manager and Baseline Records. You’ve seen the twists and turns in the case of Runtown and Eric Manny Entertainment. These are just some of the events presenting an opportunity for us to solve PR

Nigerians, Here’s How You Made Olajumoke A Star - concept of virality - research study on olajumoke orisaguna by bhm research and intelligence

PR Lessons To Learn From BHM’s Research On The Olajumoke Orisaguna’s Story

The growth of technology and new media has birthed the rise of instant celebrities all over the world and Nigeria is no exception to this trend. The case of Olajumoke Orisaguna has taken the country by storm seeing as just over two weeks ago she was a bread seller but is, today, a model and

Ehiguese Replies Emeka Oparah: Issues in Public Relations in Nigeria

Ehiguese Replies Emeka Oparah: Issues in Public Relations in Nigeria

:By John E. Ehiguese Dear Emeka, Your pretty detailed and incisive piece, which was in essence a general appraisal of the current state of PR practice in Nigeria, made interesting reading. Your points were well articulated, and your positions and perspectives, for the large part, vintage Emeka Oparah – boldly canvassed! John Ehuguese It is understandable

Issues in Public Relations in Nigeria - Emeka Oparah

Issues in Public Relations in Nigeria – Emeka Oparah

Two unrelated incidents conspired to compel me to eventually make this intervention, which I have been planning forever. One was a personal experience a professional colleague shared with me, recently-a story that touches the heart, in a manner of speaking. After a recent event, he lamented, his Managing Director received a Google Alert barely an

How is Marketing Doing in Nigeria these Days?

A Report of Research Findings   Author George E Thorpe is the Director of Studies at Market Space, a provider of executive education recently accredited by ABE UK to deliver tuition for its Marketing Management Diploma programs in Nigeria. George with over 30 years of marketing and management experience at local and international levels has interest

Udeme Ufot’s Speech At 'Nigeria PR Report' Launch

Udeme Ufot’s Speech At ‘Nigeria PR Report’ Launch

I think this is a great moment for PR in Nigeria. For those of us in Integrated Marketing Communications, we look in concern sometimes at how the PR discipline seems to have struggled as the poor relation of the other disciplines. I initially assumed this is a PRCAN event but since it is Ayeni and