Bozoma Saint John: Why The Badass Ghanaian-American Marketing Guru Is Our Woman Crush Today

Bozoma Saint John

Bozoma Saint John is a lesson in being your best self, unapologetically, at all times. And this is just one of the many reasons we’re crazy in love with this badass Marketing Executive.

From Pepsi to Apple Music to Uber, and now Endeavour, 42-year-old Bozoma has managed to leave a generous trail of Black Girl Magic everywhere she’s been, and below, we highlight 6 key factors that make her our everyday girl crush.

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First, can we talk about her unforgettable stint at Pepsi? Bozoma’s tenure as head of the Music and Entertainment Marketing at PepsiCo saw the global brand take on a new approach to marketing by means of partnering with music festivals and events to help raise brand visibility and cool-ness if you may. During her time at Pepsi, she spearheaded multi-million dollars endorsement deals with superstars like Nicki Minaj, Eminem and Kanye West. It was also Bozoma who reportedly got Beyonce to do the Halftime show at the Superbowl in 2013.

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She brought life to Apple! A little while after she joined Beats Music, the company was acquired by Apple and Bozoma went on to become the head of global consumer marketing for Apple Music and iTunes. Her sass and energetic …read more

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Source:: Idafrica

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