Apple Faces Falling iPhone Sales

We are only 7 days into the new year and Apple has already revealed that sales of the company’s flagship iPhone are slowing.

How the mighty have rotten.
Apple’s stock price fell as much as 10% after the company lowered its earnings forecast last week due to sluggish international sales.

Since becoming the first American company to hit $1T in market value just months ago, Apple has lost 39% of its market cap — and now the Big Fruit’s historic losses are souring the whole economy.

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How did it come to this?
Last year, Apple admitted it was throttling older iPhone models to compensate for degrading batteries that caused the phones to sometimes shut down. It offered to cut its $79 battery replacement fee down to $29 as a way of apologizing.

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Unfortunately, the iPhone continues to be Apple’s top product and is the profit engine that drives the whole empire. In the short-term, if the iPhone fails to deliver sales, then – no matter the size of the margin – the impact will be seen on the bottom line. And in the long-term reduces the addressable size of the iOS ecosystem that Apple is relying on for future growth and profit.

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Indeed, Apple …read more

Source:: Idafrica