Pablo Escobar is one of the most (in)famous and ‘successful’ criminals in the history of mankind. As leader of the Medellin drug cartel that was very powerful in the 80s and 90s, he was worth an estimated $55 billion, a fortune made from illicit drug trafficking from the deep jungles of Colombia to the streets of America.
This week, we will NOT be celebrating Pablo Escobar’s criminal empire and murderous practices, however, we will identify a number of interesting business lessons and marketing tips that can be ‘borrowed’ from ‘The King of Cocaine’ and adapted for good use in today’s business world. Below are some interesting facts about Pablo:
His cartel spent an estimated $2500 a month on rubber bands to hold stacks of bills together.
In 1992, he torched $2million in crisp banknotes in order to keep his family warm while they were on the run.
Pablo factored in between 1-2 billion dollars loss each month to rats or water.
Pilots who flew Escobar’s plane earned up to $500,000 …read more