5 marketing lessons from the 2018 Oscars

The 2018 Oscars have come and gone and beyond winners, losers, snubs and upsets, we were able to find a few marketing tips to learn from the most glamorous night in Hollywood. Here are five of them.

1. The right audience achieve results

The guests invited to the Oscars are a strategically selected group of people with the right influence and they always ‘bring it’ during the Academy Award show.

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Identifying the right audience by conducting surveys, test screenings and audience analysis will ensure the right kind of influencers engage your target audience.

2. Trendjacking- Post at the right time

The Oscars is always a trending topic. Many celebrities, nominees and the world generally talk about it on social media platforms.


Doing what’s trending when it’s trending is a great marketing strategy that pays off almost all the time. The oscars night is a great time to showcase your client’s ads.

3. Branding is relevant

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Celebrities know what it means to showcase their designers on the red carpet. They take the right photos for the gram and make sure they always looking good in it.

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Source:: Idafrica