4 Emerging Trends in PR

Understanding Public Relations

The 21st
century digital disruption is fast and ruthless. This, coupled with the social
web and smartphone revolution, is rapidly supercharging the global
communication space. Public Relations (PR) is an esteemed member of this space.

Traditionally, the
PR professional’s role was pretty straightforward. He had to retain the
confidence of journalists and other media stakeholders. Today, he, almost, has
to be contortionist to deal effectively with the growing varying demands on his
time, attention and skill.

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The PR Professional must now not only deal with people in the traditional media, but also those in the new and emerging digital and sometimes social media. He must understand data, be comfortable with and around technology and also be exceptional at storytelling.

Understanding public relations

Here are four
emerging trends in PR that every PR Professional must become conversant with: