century digital disruption is fast and ruthless. This, coupled with the social
web and smartphone revolution, is rapidly supercharging the global
communication space. Public Relations (PR) is an esteemed member of this space.
PR professional’s role was pretty straightforward. He had to retain the
confidence of journalists and other media stakeholders. Today, he, almost, has
to be contortionist to deal effectively with the growing varying demands on his
time, attention and skill.
The PR Professional must now not only deal with people in the traditional media, but also those in the new and emerging digital and sometimes social media. He must understand data, be comfortable with and around technology and also be exceptional at storytelling.
Here are four
emerging trends in PR that every PR Professional must become conversant with:
- Data-Informed Campaigns: Data will continue to play a large role in guiding PR campaigns
and measuring their impact. But we anticipate that it will be even more
important in determining the value of PR in 2020. As we gain more access to
accurate and immediate data, it will profoundly influence the way we use it in
crafting and executing our campaigns as well as evaluating the results. The
industry will use data to build more focused, targeted …read more